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building brands

 
 

ON REALITIES OF MARKETING

“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

ON CREATIVITY

“Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.” – Dave Trott

 

 

ON BREAKING THE RULES

“Rules are what the artist breaks; the memorable never emerged from a formula”
– Bill Bernbach

ON SIMPLICITY

“Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett

 

 

ON KNOWING YOUR AUDIENCE

“If you want to understand how a lion hunts, don’t go to the zoo. Go to the jungle.”

– Jim Stengel


ON THE NEED FOR MARKETING 

“Stopping advertising to save money is like stopping your watch to save time.”

– Henry Ford

ON TALENT

“An idea can turn to magic or dust, depending on the talent that rubs against it”

– Bill Bernbach


ON STRATEGY

“Creativity without strategy is called art, creative with strategy is called advertising”