Piaffe Sport is a subsidiary of Piaffe and includes athlete representation, sponsorship sales, commercial rights negotiation, strategic partnership and licensing.



Representation by Piaffe is focused on ensuring that all of our clients receive the best possible advice and guidance in order to enable them to have long careers and are positioned correctly to achieve it. We are focused on helping athletes’ careers on a global scale, both on and off the field by conceptualising and execute marketing and sponsorships deals, charitable tie-ins, media relations, brand and social strategy. Our athletes are all available for speaker opportunities so do get in touch with what you require.

Piaffe represents half of the British Dressage team that were selected for the Olympics Games in Rio de Janeiro in 2016 and one member of the Danish team.


To work with our clients to ensure that their earning potential and profile reflects that of their successful career. To build successful and long lasting relationships with their sponsors to ensure that their commercial needs are met. Develop their profile and align them with the right partners
To provide a personal service. Ensuring that passion, equality and professionalism is at the forefront of everything that we do. We understand the unique power of ambassadors in brand partnerships with sport – the celebrity that secures valuable media exposure, powerful shareable content and memorable live experiences.

Put quite simply, we ask..”What would you like to achieve through a partnership? We then work with the client to decide with them whether this should be with an event, within sport or entertainment and strive to make the relationship and objectives a success for all

Our rights management arm maximises commercial value for rights holders; from strategic consultancy to execution with a view to delivering maximum return on investment for the client.

“I worked closely with Abby and Piaffe, when the London 2012 Olympic medalist Charlotte Dujardin received the coveted Sunday Times and Sky Sports Sportswoman of the Year accolade in November 2014. Abby was exceptionally helpful during this process and did everything she could to ensure Charlotte was honoured at the Awards, which were broadcast live on Sky Sports. I admired Abby’s tenacity, professionalism and humour throughout. Without her help, the show would not have been possible. Abby is one of the best examples of an agent/PR professional we have seen here at The Sunday Times, who truly values the benefit of media coverage whilst also safeguarding the best interests of her clients.”
Rob Maul, Freelance Sports Journalist, Sunday Times Sport