MATT HARNACKE - DRESSAGE RIDER AND INFLUENCER
Matt Harnacke is an international model who has humbly graced the catwalk and been in worldwide campaigns for renowned labels such as Dolce & Gabbana, Armani, Thom Brown, American Eagle, Less Homes to only name a few. Having appeared in some of the biggest titles, such as Vogue and GQ, Matt works exceptionally hard on his 'brand' and is also working in the horse community as an ambassador for Longines and Influencer / presenter for FEI. He is an accomplished rider, trains his own horses and has interests in many of the disciplines.
Matt is well known to many elite athletes across the disciplines, owing to his presenting role for the FEI at many major championships from Dressage - Jumping and lots of events in between. On the social media side, Matt is currently the most engaged equestrian account world wide, doubling the engagement of any other equine / professional rider account on Instagram.
Quick stats ( as of August 2019)
609,000 followers on Instagram
Averaging 1,750,000 impressions a week
Average likes per photo / post 90,000
Average views per video 200,000
Weekly growth 2000+ followers