piaffe in the news


Piaffe Secures Innovative Partnership Opportunities for Its Represented Riders





Piaffe Limited: An Extraordinary Year in Review

Much is written about the support of trainers, grooms and on the ground teams but there is still intrigue within the equestrian world about those who are building the brands of riders, gaining them headlines, sourcing appearances and much needed endorsements to assist in building their careers.

Piaffe is one of these companies and at the very top of its game.....






rolex central park horse show

Double Olympic Gold Medalist Charlotte Dujardin, one of the most celebrated dressage riders in history, and her world-famous mount Valegro, will perform at the 2015 Rolex Central Park Horse Show Sept. 25-26. The world’s number-one ranked rider over the last 24 months, reigning European and World Champion, as well as 2015 Reem Acra FEI World Cup Final Winner, Dujardin and Valegro will be making a rare appearance in front of their U.S. fans.


Working with the Dressage Elite: Piaffe's Abby Newell Knows the Tricks of the Trade

In the equestrian world one often hears about the vital teams behind riders; such as the trainers, the grooms and the yard staff. However there is also a type of team behind some riders that is quietly delivering new kinds of support for their clients. For 32-year old Abby Newell, managing the business affairs and public relations of an international dressage superstar such as Charlotte Dujardin has few secrets or sudden surprises. Heading her own company Piaffe, Newell knows the tricks of the trade on how to bring in sponsorship deals for riders and present the image of a rider and the sport of dressage into mainstream media.....



As long as HorseFolk grew in my mind I wanted to talk with Abby. I admired her sense for people as well as her business instinct. But I didn’t expect these very touching words and carefully thought. Feel with me – lets celebrate the International Women’s Day together with Abby....





Piaffe Launches Rebrand of One of Britain's Premium Dressage Retailers

Piaffe Limited, the management and marketing company is best known for its representation of some of the most well-known and upcoming riders in the sport of dressage and show jumping, including the long-term representation of Charlotte Dujardin. The company has, however, worked with a number of brands over the years, advising them on their strategy and marketing; experience they pass on from working in the worlds of advertising and entertainment in London for over ten years.....