how we work

Representation by Piaffe is a bespoke process for each athlete, beginning with one of the service levels as detailed below.

All riders in Tier One are exclusively represented by Piaffe.


tier 1 - CORE

This is our most comprehensive service, working with the athlete on the following:

  • Oversee business affairs

  • Build brand profile

  • Source media coverage

  • Social media strategy and growth

  • Development through our extensive contact base

  • National and International appearances

  • Securing masterclasses and clinics

  • Public speaking engagements

  • Charity liaison - philanthropy

  • 20% off Piaffe associated events

  • Sponsor newsletter -we share your progress with our extensive global network on a monthly basis


  • Source sponsorship

  • Negotiate deliverables

  • Prepare contracts

  • Manage sponsor relationships

  • Create revenue streams


  • Support athlete through our own social media reach - followers 35,000 / reach 190,000

TIER 2 - Membership (Application)

  • Career and brand management advice

  • Assistance in managing social media

  • 10% off Piaffe associated events

  • Discounted Horse and Country app annual subscription

  • From the Inside - monthly newsletter - exclusive content

  • Access to Piaffe recommended photographers and designers

  • Twice per month consultations via phone / in person ( subject to availability)