Piaffe is a renowned management company that includes, but not limited to, full athlete representation, sponsorship sourcing and management, commercial rights negotiation, media relations, strategic partnerships and licensing. Our company represents and manages some of the greatest sports figures across the equestrian world. Piaffe alone has a following of nearly 35,000 across social media with a weekly reach of 190,000 and a global network of brand contacts. We help our clients scale their personal brands on a global level, by thinking beyond the competitive arena. If you are interested in representation, please contact us.


As an athlete who is represented by Piaffe. we focus on ensuring that you will receive the best possible advice and guidance in order to enable you to have long careers and that you are positioned correctly to achieve it. We are focused on helping athletes’ careers on a global scale, both on and off the field by managing their brand, conceptualising and securing sponsorships deals, charitable tie-ins, and handle any media relations, interviews and so forth. We also manage multiple athletes social media channels to ensure a linear voice and messaging in order to grow their audiences.. Our athletes are all available for speaker opportunities, so do get in touch with what you require.


We work with our clients to ensure that the earning potential and profile reflects that of their successful career. To build successful and long lasting relationships with their sponsors to ensure that their commercial needs are met. We develop their profile and align them with the right partners. We ensure that passion, equality and professionalism is at the forefront of everything that we do and we understand the unique power of ambassadors in brand partnerships with sport – the celebrity that secures valuable media exposure, powerful shareable content and memorable live experiences.

“I worked closely with Abby and Piaffe, when the London 2012 Olympic medalist Charlotte Dujardin received the coveted Sunday Times and Sky Sports Sportswoman of the Year accolade in November 2014. Abby was exceptionally helpful during this process and did everything she could to ensure Charlotte was honoured at the Awards, which were broadcast live on Sky Sports. I admired Abby’s tenacity, professionalism and humour throughout. Without her help, the show would not have been possible. Abby is one of the best examples of an agent/PR professional we have seen here at The Sunday Times, who truly values the benefit of media coverage whilst also safeguarding the best interests of her clients.”

Rob Maul, Sunday Times Sport