about us

Piaffe is a full service management company specialising, but not limited to, equestrianism. Our management  includes full athlete and talent representation, sponsorship, commercial rights negotiation, media relations, strategic partnerships and licensing. The company represents and has managed some of the greatest sports figures across the equestrian world. Piaffe alone has a following of nearly 35,000 across social media with a weekly reach of 190,000. We help our clients scale their personal brands on a global level by thinking beyond the competitive arena. If you are interested in representation, please contact us.



Our Services



Piaffe is focused on helping athletes’ careers on a global scale, both on and off the field by conceptualising and executing marketing and sponsorships deals, charitable tie-ins, media relations, brand and social media strategy. We provide a personal service, ensuring that passion, equality and professionalism is at the forefront of everything that we do.

digital management and marketing

Our digital management encompasses the creation and delivery of websites and branding assets – from concept to launch. We create social media schedules driving audience engagement and we regularly refresh artwork across all social media platforms with current and key messaging with the aim of increasing visibility on key social platforms and in search engine results. We give regular feedback on analytics and audience response to content, with a view to adapting and reacting to audience response and behaviour. We currently manage the digital presence for over twenty  prolific athletes and multiple brands. 

public relations

Our public relations arm specialises in creating and managing media campaigns for a wide variety of clients, providing quality service and the benefit of many years experience. Each job is bespoke and relies on the various skills, expertise and interests of a dedicated and talented team of individuals.

filming and photography

With unparalleled access to a range of photographers and videographers, we can produce content in photography, video, design and digital development, with high production values.


our vision

Our vision is to work with our clients to ensure that their earning potential and profile reflects that of their successful career. We work to develop their profile and align them with the right partners and brands and build successful and long lasting relationships with their sponsors to ensure that their commercial needs are met. 

strategic partnerships

Many brands all have one thing in common: they have all looked at strategic partnerships as a potential market source in reaching their audience. It is our job to create and execute effective strategic and commercial partnerships for our clients to create an extended reach and awareness for all parties. 

Our comprehensive marketing service connects, develops and promotes brands through the lens of our culture-defining talent, content and events to help change the way marketers approach partnerships.

Our team offers brand strategy and activation; sponsorship management and endorsements; creative development and design; digital and original content; naming rights; public relations;  and a commitment to help brands leverage the world around them to create targeted, relevant programs that deliver measurable value.


We collaborate with our clients to define strategies and tell stories. We work with several equestrian and lifestyle brands and talent to create industry-leading, globally engaging campaigns and messaging that take an honest and results-driven approach to social conversations. We speak digital and think differently.



our inspiring athletes





To discuss athlete presentation please email: info@piaffe.co.uk or use the form below.

For fan mail for athletes please email info@piaffe.co.uk with the athlete name in the email title.