Abby Newell - Director

Piaffe was founded by director Abby Newell initially as a side project at the end of 2012 to manage the business affairs of World Ranked Number One rider, Charlotte Dujardin. Now full time with the company and operating it from the London office, Piaffe has continued to grow into a reputable consultancy for clients within sport, entertainment, digital and beyond. Abby graduated from University where she studied both in the UK and in Spain, to move to New York City in 2003, where she learnt the art of marketing and public relations under the expert guidance of Sally Fischer, CEO of SFPR; a relationship she is still humbled to have to this day. On her return to the UK she spent several years working in music publishing for major companies such as BMG and Universal before moving onto major record label, Sony Music. Here she held a senior position in Synchronisation team for four years, pitching and licensing recordings to clients in advertising, film, television and gaming which allowed her to gain an in depth knowledge and contact base across multiple sectors including within advertising and creative agencies.

A contract role with Warner Bros Film followed, leading her to a two year stint at a Creative Advertising Agency, that specialised in the marketing and advertising of some of the most prolific entertainment IP in the world including Downton Abbey, the Bond franchise, Hunger Games and many more. The work of the agency entertains millions of eyes everyday and this experience and understanding of crafting such campaigns has allowed Abby to introduce the power and effectiveness of creative communications to the sectors of sport, entertainment, and a multitude of brands whom she works with through Piaffe. She thoroughly enjoys meeting like minded people in the office, over coffee or in a bar!  uk.linkedin.com/in/abbynewell

Jessica Carlin - Athlete Management / Marketing Consultant

Jessica Carlin has almost 10 years of experience in the Marketing and PR industries. Beginning her career in PR, Jessica worked with major consumer brands such Sony Electronics, Virgin Media and Freesat amongst others. Following a year working in the music industry on the artist management and the booking side, Jessica moved into the film industry and has been working at cinema technology brand RealD since 2012. As the Marketing Manager, Jessica works with over 400 cinema exhibitors, such as the Odeon/UCI Group and Vue Entertainment amongst others, and film distributors including Walt Disney Motion Picture Studios, Twentieth Century Fox, Warner Bros, Sony Pictures, Paramount Pictures and NBC Universal across Europe, Russia, Japan, Australia and New Zealand. She has worked on major films across franchises such as Marvel, DC Comics, Lucasfilm and The Hobbit, as well as standalone titles including Gravity, Jurassic World, Frozen, Dawn of the Planet of the Apes, and The Martian.

In 2015, Jessica was shortlisted for the Screen International Rising Star Award, awarded to those under 35 with less than 5 years experience in the film industry. She is also a recent graduate of Squared Online, a 6 month digital marketing course developed by Google.

Jessica is well versed in major cross-channel marketing campaigns, and with her original background in PR is proficient in developing campaigns that appeal to press as well. Specialising in partnerships and sponsorships, Jessica has also built and maintained relationships with partners such as MCM ComicCon, Meerkat Movies and the Into Film Festival.

In her free time, Jessica competes her Hanoverian mare in Dressage at Medium and Advanced Medium level, She recently won the Summer Regional and came 6th in the Elementary Restricted at the British Dressage Summer National Championships in 2015.